New Look, Same Mission: Protect Kids Evolves With You

We're excited to announce that Protect Kids has a fresh new brand, one that reflects our heart, mission, and commitment to families more than ever. While the look may have changed, our core promise remains the same: to give parents powerful tools to keep their kids safe online, without getting in the way of exploration, creativity, and fun.

Our updated brand is more than just a logo or colors. It's about clarity, trust, and the strength of your role as a parent or caregiver in this digital world. We're here to support you with tools that are simple, flexible, and designed around your family’s values.

And speaking of tools, we’ve just rolled out one of our most requested features...

🎉 Introducing: Multiple Free Time Schedules

We know every family’s routine is different—and sometimes even one day needs multiple rhythms. That's why we've added the ability to set multiple Free Time windows throughout the day. For example:

• Want to allow YouTube from 8:00–9:00 AM before school, and again from 7:00–8:00 PM after dinner?
• Prefer to open up gaming apps during the weekend in two separate time blocks?

Now you can do that right from the Parent Console. This gives you more control, more flexibility, and more alignment with your family’s real-life routines.

Thanks for trusting us to protect what matters most. We’re here to keep growing with you.

Stay tuned for more exciting updates; and as always, reach out if you have questions or feedback. Together, we can create a digital world where kids can thrive safely.

Photo by Daiga Ellaby on Unsplash